Philagrafika 2010 was an international festival celebrating print in contemporary art which included the work of over 300 artists at more than 80 venues in Philadelphia. The Graphic Unconscious was the core exhibition of the festival and was held at five venues, Moore College of Art & Design; Pennsylvania Academy of the Fine Arts; Philadelphia Museum of Art; Temple Gallery, Tyler School of Art, Temple University and The Print Center. The Print Center served as the hub of the festival, and was transformed into a freewheeling and interactive space, which included numerous elements of places where prints are viewed, produced and disseminated. The works and projects presented examined artists and collectives who use innovative methods to disseminate prints, books, newspaper, zines and posters into the world. One of the most discussed works in the festival was Eric Avery’s installation in The Print Center’s diminutive bathroom, which included an etched toilet seat and hand printed wallpaper diagramming how to use male and female condoms.